About

Imagine if your real estate success knew no limits.


Take the next step to reach that goal at a real estate event that knows no limits - the Coldwell Banker Generation Blue Experience.



The Coldwell Banker Generation Blue Experience is much more than a conference. It takes the learning out of the conference room. It brings you to historic, world famous locations for networking and parties. It is your chance to be part of the biggest gathering of members of our industry leading brand.


This year we head to the Windy City and the iconic Chicago Theatre, the first large, lavish movie palace in America. This location is only fitting to host General Session for the oldest and most established residential real estate franchise system in North America. General Session in the seven-story auditorium will leave plenty of room for your career to soar.


For 2015, we have selected locations around Chicago to give you a taste of what else the city has to offer! Learning tracks will be held at the AMC River East 21 theatres, in honor of some of the most iconic pieces of this great city captured in films such as The Untouchables, Sixteen Candles, Ferris Bueller's Day Off, Public Enemies, and The Dark Knight. Then plan to close out this spectacular event at Soldier Field – one of the oldest NFL stadiums in the United States, opening in 1924. Mark your calendars for three days full of learning, fun, sightseeing and more.


A brief history – The Coldwell Banker Generation Blue Experience has become a well-known, historic and widely anticipated annual event. And it’s not simply any old event. Gen Blue was developed to give our network a memorable and educational experience like no other real estate brand. Not only is it a place where the best agents in the world gather to network, it draws some of the biggest speakers both inside and outside the industry. And the robust learning tracks are beyond what any attendee could expect.


Making our way around the United States, Generation Blue first began dotting the map in 2011 when we hit the Vegas strip. The following year took us to The Big Easy – New Orleans. Then Gen Blue took a bite out of the Big Apple in 2013. And last year was even bigger when we rolled out the “blue” carpet in Hollywood.


Highlights from years prior:


  • Former celebrity guests include Tom Selleck and Jane Lynch
  • Big-name industry speakers such as Tom Ferry, Matthew Ferrara, Zan Monroe
  • Google, Apple, Yelp presentations
  • Venues like New World Stages, Lincoln Center, the American Museum of Natural History, Universal Studios, Dolby Theatre
  • Parties featuring The Roots and DJ Mary Mac


This year's sponsors are:


Coming soon!